Now I know Kanye West has been recognised as a established artist for a good while now. BUT, after the success of his film "Runaway", the Sweat team are hoping this is a breakthrough concept in the music world, for up and coming artists to follow suit.
Not only were we blown away by the ideology behind this, but the sheer imagination and thought process Kanye had gone through to create, by our account a true masterpiece.
We are massive fans of Kanye as it is, and he isn't known in the industry as one to conform (the Taylor Swift files) but "Runaway" has blown us away. His long awaited album is going to get more publicity then your average HMV advert and poster ever could achieve.
And let us tell you this, he not only acted and participated in this production...HE DIRECTED IT! which means all the creativity and abstract'ness was all his make shift. We for one love the idea of an extraterrestrial (in the form of a hot semi naked pheonix woman, with THE most fantastically formed breasts - sorry mum) landing in hot flames, with no idea of human morals - she obviously didnt get the memo that eve indulged on that apple - into the arms of Kanye, who just happened to be cruising through the forrest in a lamborghini..........as you do.
The shooting is almost dream like and very surreal. The simplicity of the set design (except for an MJ effigy being carried in parade followed by a cult) makes this film even more concept grasping. Kanye has definitely upped the anti with this piece and we are even more excited to hear his new stuff.
VJ! RUN THE VIDEO!!...........
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